The DP World Tour won the award for Best Short Form Content at the prestigious FEVO Sport Industry Awards, that took place in Battersea, London, on Thursday evening.
Regarded as the pre-eminent awards ceremony for the sports industry in the United Kingdom, the DP World Tour fought off stiff competition to claim the honour, with fellow nominees including Adidas, Chelsea FC, The FA, Newcastle United FC, Betway, The AELTC and the Nissan Formula E Team.
The award was won for the collaboration with Brandon B, the fastest-growing YouTuber in the UK at the time, to produce an epic hole-in-one from a cargo plane from 30,000ft with DP World Tour star Tommy Fleetwood. The daring concept, visual effects and targeted distribution all contributed to the incredible success of the piece which achieved over 295 million organic video views and eight million engagements.
The most impressive shot of 2024? 😏@TommyFleetwood1 pic.twitter.com/q8eBKtpMr9
— DP World Tour (@DPWorldTour) December 30, 2024
The quality of the piece, and this industry accolade, reaffirms the Tour’s position as a pioneer of best-in-class, innovative social sports content.
This is the second year in a row that the DP World Tour has enjoyed success at the FEVO Sport Industry Awards after Ryder Cup Europe was named Team of the Year in 2024 for its dominant victory at the 2023 Ryder Cup in Rome.
The wider European Tour group has enjoyed a record-breaking run of industry awards success over the past 18 months, with the DP World Tour and Ryder Cup winning 10 trophies in the areas of social media, partnership activation, event staging, technological innovation and sustainability.
