The DP World Tour collected the Award for Best Short Form Content of the Year at the prestigious Broadcast Sport Awards at a star-studded ceremony in London.
The Tour won for Welcome to Influencer Training - a bold, comedic, scripted content piece that brought together top golf stars at the Hero Dubai Desert Classic in an irreverent, self-aware take on the influencer phenomenon.
The campaign sought to parody this trend by asking a simple, satirical question: what if pro golfers took a crash course in how to “go viral”?
The result was a comedic sketch where a fictional, overzealous “social media coach” trained the Tour’s stars in the art of virality – from awkward TikTok dances to cringe-inducing catchphrases.
The campaign achieved over 5.25 million impressions, 4.95 million views, and 263,500 engagements.
The Broadcast Sport Awards honour the incredible work achieved by every area of the television industry, celebrating the best in sports content over the last year.
Over 650 people representing broadcasters, production companies, rights holders and federations descended on the London Hilton on Park Lane on Thursday night to celebrate the best in content, from live sports coverage and documentaries to original and short-form content.
The Tour’s content team are on a roll on the industry Awards front. Last night’s win represents the third prestigious award win in the past 12 months.
